Email Marketing Specialist
Email Marketing Specialist
About the role
About The Meridiem
The Meridiem is a fast-growing tech journalism platform delivering sharp, timely coverage of AI, startups, venture capital, cybersecurity, and enterprise technology. Built on Next.js 16 and deployed at the edge, our platform reaches a growing audience of tech professionals through morning briefings, evening analysis, and a thriving Beehiiv-powered newsletter. We are backed by strong investors and scaling rapidly.
Role Overview
We are looking for an Email Marketing Specialist to own and optimize our newsletter operation, the core of The Meridiem's reader relationship. Powered by Beehiiv, our newsletters deliver morning briefings and evening analysis to a rapidly growing subscriber base. You will drive subscriber engagement, build sophisticated segmentation and automation workflows, ensure best-in-class deliverability, and continuously improve performance through rigorous testing.
Key Responsibilities
- Own the end-to-end email marketing strategy for The Meridiem's Beehiiv-powered newsletter, including morning briefings and evening analysis editions.
- Design and implement subscriber segmentation strategies based on reading behavior, interests (AI, startups, VC, cybersecurity, enterprise), engagement level, and acquisition source.
- Build and optimize automation workflows including welcome sequences, re-engagement campaigns, win-back flows, and milestone-triggered emails.
- Manage email deliverability by monitoring sender reputation, authentication protocols (SPF, DKIM, DMARC), list hygiene, and inbox placement rates.
- Plan and execute A/B tests on subject lines, send times, content formats, CTAs, and personalization to continuously improve open rates and click-through rates.
- Collaborate with the editorial team to optimize newsletter content layout, formatting, and story selection for maximum engagement.
- Develop and manage monetization strategies within the newsletter including sponsored content placements, native advertising, and premium tier offerings.
- Analyze subscriber lifecycle metrics including growth rate, churn, engagement trends, and cohort-level performance.
- Leverage Beehiiv's recommendation network and referral program tools to accelerate organic subscriber growth.
- Create and maintain email templates that are responsive, accessible, and consistent with The Meridiem's brand identity.
- Stay current with email marketing regulations (CAN-SPAM, GDPR) and industry best practices.
- Report on email KPIs weekly and present strategic recommendations to leadership monthly.
Requirements
- 3+ years of experience in email marketing, with a focus on newsletter or media email operations.
- Hands-on experience with Beehiiv or comparable newsletter platforms (Substack, ConvertKit, Mailchimp).
- Strong understanding of email deliverability fundamentals including authentication, warm-up, and reputation management.
- Proven experience with audience segmentation and marketing automation workflows.
- Data-driven mindset with proficiency in analyzing email metrics and translating insights into action.
- Experience designing and executing A/B testing programs with statistically meaningful results.
- Excellent writing skills and an eye for email design and formatting.
- Familiarity with email compliance requirements across US and international regulations.
Nice-to-Have
- Direct experience with Beehiiv's platform, growth tools, and monetization features.
- Background in media, publishing, or tech industry communications.
- Experience managing newsletters with 50K+ subscribers.
- Knowledge of HTML/CSS for email template customization.
- Familiarity with newsletter monetization models including CPM-based sponsorships and premium subscriptions.
What We Offer
- Competitive salary ($78,000 - $110,000) plus meaningful equity in a Series A startup.
- Remote-first work environment with flexible hours.
- Health, dental, and vision insurance.
- Unlimited PTO with an encouraged minimum of 3 weeks.
- Annual learning and development budget ($1,500).
- The opportunity to shape the newsletter strategy for a rapidly growing tech media brand.
- Work directly with Beehiiv's best-in-class newsletter platform and tools.
How to Apply
Send your resume, a brief description of a newsletter you have managed (with key metrics), and one idea for improving newsletter engagement for a tech media audience to support@themeridiem.com with the subject line "Email Marketing Specialist Application." We review applications on a rolling basis and aim to respond within 5 business days.
